BMO Harris Wealth Management

My Role

Design

Tools

Sketch, Photoshop

Context

The site redesign aimed to elevate BMO Harris' Wealth Management division with a premium feel, distinguishing it from other offerings and emphasizing superior service. The goal was to expand BMO Harris' US presence and establish them as thought leaders in Wealth Management.

Process

GALE worked to understand the services offered through stakeholder interviews and questionnaires, and conducted a competitive audit to assess their web presence and industry trends. While using BMO's design system, we deviated in places to give Wealth Management a unique feel that sets them apart from competitors and other BMO Harris services.

Outcome

The redesigned website offers clients detailed information on services and a transparent view of BMO's process. It also maps services to potential client needs, simplifying the bank's complex offerings.