Timing
2016 - 2018
My Role
Art Direction, Design, Retouching, Prop Styling
Tools
Photoshop, After Effects
Context
Our task was to promote Hain Celestial skincare brands of Avalon Organics, Alba Botanica, and JASON. The goal was to boost followers and engagement across all social channels via a regular social calendar, Instagram stories, and giveaway contests.
Process
We styled and shot most of the content in house, in a way that the brands felt more approachable to customers.
Outcome
Organic Instagram engagement across the three brands reached an average of 14% over nine months. There was also an average of 4% month-over-month growth in followers.
Team
Sylwia Michalska, Peiying Cheung, Emily Lockhart, Jordan Probst, Heather Lanning, Colleen Saporito